It’s worth a read but the opening paragraph gives you the gist:
I didn’t start this blog as an outlet for my rants but I have to complain a little bit. I’m over winemakers who have any agenda other than taste; those who want to make ‘natural wines’ or who set out to make wines which embrace some sort of philosophy. I know that we are all Children of the Earth, that we have only one planet and that we should treat the soil and groundwater (and each other) with respect. …but the next time I meet with a winemaker who claims to be driven by the will to be a ‘Steward of the Land’ and to ‘Express the soil’ I may just have to excuse myself. Call me ‘old fashioned’ but isn’t taste the point?
While I empathize with the frustration of being marketed to, doesn’t everyone who makes something have an agenda or a philosophy that drives what they do? Would you really want it any other way? Most producers I know set out to make the best tasting product they can, but they also consider the means they employ to get there. In my mind, it is imperative that retailers and consumers alike evaluate products on the basis of both taste and philosophy. (more…)